Business-to-business Marketing: Relationships, Systems And Communications English | 380 pages | ISBN-10: 0273682792 | PDF | 1.85 MB
Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships.
